JURNAL PENGIKLANAN PDF

Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan. Ia juga bukti sebagai alat strategik yang paling efektif dan. ABSTRACT. The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. Based on review of . Jurnal Komunikasi, Malaysian Journal of Communication Vol 34 Periklanan membantu “memindahkan nilai” dengan mewujudkan hubungan.

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Data processing techniques are used to aid the data processing software SmartPLS. This suggests that sales promotion has a significant influence pengiklsnan positf and purchasing decisions.

Pengaruh Periklanan Dan Promosi Penjualan Terhadap Keputusan Pembelian | Zenodo

The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. User Username Password Remember me. Global brand is seen in the context of one product having the same brand name, with the same product design and the same advertising creative strategy being used and operated are as though there is only one single global market. A good campaign will be able to have a major impact on consumer purchasing decisions.

ABSTRAK Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri untuk melihatnya dengan lebih dekat. Axiata with a population of customers in the city of Bogor. This website has been updated to the best of our knowledge to be accurate. In the context of advertising, globalization has influenced the national identity of a nation.

The differences between nations and cultures are ignored, and at certain circumstances, even being denied. EllenPsychology and Work Today: Globalization has created interdependence of cultures and countries from around the world.

This analysis used the selective influence theory with selected independent variables, such as the slogan, model, and repetition advertisement, and motivation, age, education, income, jobs, and reference group as well. User Username Password Remember me. August 14, DOI: To address this issue, television commercials are content analyzed in an attempt to examine how commercials in Malaysia tackled the issue, especially in balancing Western images and influences against the portraying of local identities.

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On the other hand, another form of standardization, namely Asian standardization, has been found in the research findings as another strategic advertising form used by advertisers. Ia juga bukti sebagai alat strategik yang paling efektif dan berpengaruh dalam abad ini dengan menghubungkan jutaan orang setiap minit.

All versions This version Views 47 47 Downloads 3, 3, Data volume This suggests that advertising has a positive effect, but no significant effect on the purchase decision. The primary data were obtained through questionaire which was designed in accordance with the need of the research, interview, and observation. Research finding show that advertisements of tagline, models, repetitions, motivation, age, education, income, and group reference wholly influence significantly toward to the attitude of this products.

This website has been updated to the best of our knowledge to be accurate. Research uses analytical survey method with the population are housewives living in Padang. August 14, Journal article Open Access.

KAJIAN IKLAN TELEVISI DALAM PERSPEKTIF TEORI PENGARUH SELEKTIF | Evanita | Jurnal Ilmu Komunikasi

However, Universiti Teknologi Malaysia shall not be liable for pdngiklanan loss or damage caused by the usage of any information obtained from this web site. In the context of advertising, globalization has influenced the national identity of a nation. Dengan memasukkan elemen-elemen psikologi, ia mampu mempengaruhi tingkah laku membeli pengguna. Used for path analysis. User Username Password Remember me.

This issue has generated ujrnal large interdisciplinary debate among scholars, advertisers and practitioners themselves.

Abstract Globalization has created interdependence of cultures and countries from around the world. The purpose of this kurnal was to determine how consumer perceptions of advertising and sales promotions conducted by the company, the influence of advertising on purchase decisions and to determine the effect of sales promotions on purchase decisions.

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Among the factors that influence the effectiveness of advertising are i brand; jurnql the image of goods; iii the packaging of goods; iv music; v sex; and iv women. Global brand is seen in the context of one product having the same brand name, with the same product design and the same advertising creative strategy being used and operated are as though there is only one single global market. Babarsari 2, Tambakbayan, Yogyakarta Phone: Hatta, adalah penting untuk mengetahui objektif organisasi dan melaksanakan strategi yang paling wajar untuk mencapai kejayaan dalam dunia perniagaan hari ini, dan kemungkinan lebih lagi dalam abad baru.

Abstract This study aims to analyzing the influence of television advertisement judnal the housewives attitude to the product.

The differences between nations and cultures are ignored, and at certain circumstances, even being denied. Berdasarkan kajian-kajian lepas artikel ini membincangkan elemen-elemen psikologi dalam pengiklanan yang mempengaruhi pengguna untuk membeli barangan. On the other hand, another form of standardization, namely Asian standardization, has been found in the research findings as another strategic advertising form used by advertisers.

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They argued that all consumers of the world are motivated by the same wants and needs. They argued that all consumers of the world are motivated by the same wants and needs. Email this article Login required. One form of the right promotional mix used by telecom companies are advertising and sales promotion. Abstract Globalization has created interdependence of cultures and countries from around the world.

Attitude to the product as the dependent variable.

However, Universiti Teknologi Malaysia shall not be liable for any loss or damage caused by the usage of any information obtained from this web site. How to cite item.