Originally printed in the New Left Review, no. 64, , pp. Potentialities of communication media “For the first time in history, the media. Media do not produce objects which can be hoarded. Do away with “intellectual property” (Magnus was dead wrong here – battles over IP are. A Theory of the Media. [ Introduction] Constituents of a Theory of the Media “The new media are oriented toward action, not contemplation; toward.

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Properties of the new media 7.

Constituents of a Theory of the Media

With internet burgeoning and media opening the public communication platform, we are, to a great extent, learning to harness the power the media as a medium for exchange of information. The ability to make proper strategic use of the most advanced media was lacking.

Spelling mistakes, which are completely immaterial in terms of communication, are punished by the contituents disqualification of the writer. The author discusses this modern media development with the classical dissemination of information before the modern technologies. The campaign against illiteracy in Cuba broke through the linear, exclusive, and isolating structure of the medium of the book. This site uses cookies.

It means, above all, that the media program is open to its own consequences without consttuents limitations. Structurally, the printed book is a medium that operates as a monologue, isolating producer and reader. By contrast, protracted structural crises as in coal-mining can be solved merely by getting rid of a backlog, that is to say, essentially they can be solved within the terms of their own system and a revolutionary strategy that relied on them would be short-sighted.

The Achievement of Benjamin.

Even if the gap between the receiver and transmitter is closed, the prospect of anyone becoming a producer with the use of media will be limited to individual tinkering.

The reason is that a reproduction, to the extent that its technical quality is good enough, cannot be distinguished in any way from the original, irrespective of whether it is a painting, a passport, or a blank note.

It is perhaps not unimportant that beat music offers groups, not individuals, as identification models. You are commenting using your Twitter account.

With the aid of systems theory, a discipline which is part of bourgeois science — using, that is to say, categories which are immanent in the system — it can be demonstrated contsituents a linked series of communications or, to use the technical term, switchable network, to the degree that it exceeds a certain critical size, can no longer be centrally controlled but only dealt with statistically.


The question is why these means of production do not turn up at workplaces, in schools, in the offices of the bureaucracy, in short, everywhere where there is social conflict. The equipment crops up as if by magic where economic and political power are concentrated. Writing is a highly formalized technique which, in purely physiological terms, demands a peculiarly rigid bodily posture.

The telephone is in the hands of many; the consttiuents is in the hands of bureaucratic institutions. Their presence is a factor that immensely increases the demonstrative nature of any political act. Program 1; Program 2; Switch off abstention. You are commenting using your WordPress.

Originally printed in the New Left Reviewno. The technically most advanced electrostatic copying machine, which operates with ordinary paper — which cannot that is to say, be supervised and is independent of suppliers — is the product of a monopoly Xerox ; on principle it is not sold but rented. The legal concept of the documentary record is only pragmatically useful; it serves only to protect economic interests.

In both cases marginal differences in their platforms reflect a competitive relationship which on essential questions is nonexistent. It is over this point that socialist concepts part company with the neo-liberal and enzensberver ones.

Innocents have put themselves in the forefront of the enzensberrger productive forces on the basis of mere intuitions with which communism — to its detriment — has not wished to concern itself. In I became a member of the Socialist Bay Area School whose intention was to offer classes in history, philosophy Marxismpolitical economy, Marxist aesthetics and so on. Later I was offered the management of a proposed radio station, a non-profit, educational, watt station for San Francisco.

It is consciously prevented for understandable political reasons. I say to you, I certainly get annoyed while people think about worries that they just do not know about. By continuing to use this website, you agree to their use.

Hans Magnus Enzensberger: Constituents of a Theory of the Media () | Excerpter

They are reinforced by the methods by which society transmits its writing techniques. Events like the Woodstock Festival, the concerts in Hyde Park, on the Isle of Wight, and at Altamont, California, develop a mobilizing power which the political Left can only envy. Nevertheless, almost everybody speaks better than he writes. When constructing an aesthetic adapted to the changed situation, one must take as a starting point the work of the only Marxist theoretician who recognized the liberating potential of the new media.


Thus the actors become authors. Such a use of them would bring the communications media, which up to now have not deserved the name, into their own. The corresponding acceptance by the media of utopian stories. About rainagangwal Two roads diverged in a yellow wood, And sorry I could not travel both And be one traveller, long I stood And looked down one as far as I could To where it bent in the undergrowth; Then took the other, as just as fair, And having perhaps the better claim, Because it was grassy and wanted wear; Though as for that the passing there Had worn them really about the same, And both that morning equally lay In leaves no step had trodden black.

It is capable of determining the standards of the prevailing technologies. It often seems as if it were precisely because of their progressive potential that the media are felt to be an immense threatening power; because for the first time they present a basic challenge to bourgeois culture and thereby to the privileges of the bourgeois intelligentsia.

You are commenting using your Twitter account. A process of un-learning is the result and both sides are the losers. This structural analogy can be worked out in detail. The former is till now, in the hands of the bureaucracy. A socialist movement ought not to denounce these needs, but take them seriously, investigate them and make them politically productive.

The programs which the isolated amateur mounts are always only bad, outdated copies of what he in any case receives.

Hans Magnus Enzensberger was born in in Kaufbeuren, a small town in Bavaria.

Constituents of a Theory of Media – Hans Magnus Enzenberger by Christopher Robinson on Prezi

Only then can he contrive to make himself dispensable. Even when it is made public it remains pure compromise.

These alienating factors cannot be eradicated from written literature. For the prospect that in future, with the aid of the media, anyone can become a producer, would remain apolitical and limited were this productive effort to find an outlet in individual tinkering. Theory of Radio 1.

Television programs for privileged groups are certainly technically conceivable — closed-circuit television — but run counter to the structure.